La Junta Tourism began in 2010 as an Advisory Board that manages and oversees the expenditures of a 4.5 percent lodging tax that is collected on all lodging facilities (8) in La Junta. The lodging tax is not a part of the general City sales tax fund. Revenue collected through the lodging tax can only be spent for tourism related functions. The Lodging Tax Fund is the primary source of City funding for tourism promotion.
Lodging Tax Funds
Nominal grant funds from the Lodging Tax are available to help build La Junta as a destination for visitors by generating incremental sales tax revenue through tourism, events and related activities. Grants are funded with revenue received through the City’s Lodging Tax Revenues. The City of La Junta has adopted a priority for the manner in which Lodging Tax funds will be spent including::
- Generating overnight stays in La Junta lodging facilities.
- Promoting incremental visitation to the community.
- Bolstering La Junta’s retail districts.
- Positively promoting the City of La Junta in regional and national media outlets.
- Creating La Junta as a tourist destination by out-of-town spectators, visitors or the like.
- Are unique to La Junta and the surrounding area.
Visit La Junta
Visit La Junta is the visitor facing website, funded through the lodging tax, promoting lodging facilities, tourist attractions and restaurants in LaJunta.
Visit La Junta